White Label Email Deliverability Reports

Why agencies need deliverability reports

Clients pay for results they can see. Deliverability work is mostly invisible: an SPF record cleaned up, a DKIM key rotated, a Barracuda listing removed before the campaign. Without a report, the client sees a monthly invoice and an open rate. With one, they see that their domain went from a health score of 58 to 94, that two listings were caught and cleared within hours, and that Gmail placement held through their peak.

A report also protects you. When a client asks why a campaign underperformed, a dated record of blacklist status, spam rate and placement for that week answers the question with facts.

What goes into each report

• Domain Health score from 0 to 100 per domain, with the trend over the period.
• Blacklist history. Every listing on our 109 lists, when it started, when it cleared and what was done.
• Authentication status. SPF, DKIM, DMARC, MX, PTR, BIMI, MTA-STS and TLS-RPT, with each open finding in a plain sentence.
• DMARC summary. Sending sources, pass rates and progress toward p=reject.
• Reputation. Google Postmaster Tools, Microsoft SNDS and Yahoo signals, if the client connected them.
• Inbox placement. Results per provider for the tests run in the period.

PDF reports and live client links

You choose the format per client. A PDF fits a monthly review meeting or an email to a busy founder. A client link opens a read-only page with current data, so the client can check status between meetings without an account and without access to other clients.

Both carry your agency name, logo and brand color. Our name does not appear anywhere in the report, the link page or the file.

1. 1 Create a client workspace and add the client's domains and IPs, one by one or with bulk import.
2. 2 Upload your logo and set your brand color once for the whole account.
3. 3 Pick the period and the sections you want, then generate the PDF or copy the client link.
4. 4 Send it on your own schedule, or include it in your monthly client pack.

Client workspaces keep data separate

On the Agency plan, each client lives in its own workspace with its own domains, alerts and DMARC reporting address. Reports from one client never mix with another, and you can give a client's in-house marketer access to their workspace only. Tags help you group clients by account manager, sending tool or risk level.

Agency includes 500 domains and IPs checked every 5 minutes, 300 inbox placement tests a month, DMARC reports up to 5,000,000 messages a month, 25 users with roles and two years of history. That is enough for an agency with dozens of clients and several domains each. See how agencies set this up on our pages for email marketing agencies and cold email agencies.

How to build a report by hand, and why it takes so long

Without a monitoring platform, a monthly deliverability report means running a blacklist check per domain, copying SPF and DMARC records into a document, exporting Postmaster Tools graphs, summarizing a month of DMARC XML and pasting in placement screenshots. For ten clients, that is a few days of work every month, and the blacklist part only shows the day you checked, not the listing that came and went on the 12th.

Monitoring records every check, so the report is a summary of what actually happened in the period. Generating it takes a minute.

How often to send a report

Monthly works for most retainers. It lines up with billing, gives enough time for trends to show, and keeps the report short. Weekly suits cold email programs and high volume senders, where a listing or a spam rate jump can cost a week of pipeline. A one-off report is useful at onboarding, as a baseline that shows the state of the domains before your work started.

Whatever the rhythm, alerts still go to your team the moment something breaks. The report is the record for the client, while email, Slack or Teams alerts are how your team reacts in time. Clients who want to watch the numbers themselves get the live link.

Pricing for agencies

Most agencies resell monitoring as part of a retainer. Underneath each report sits the same blacklist monitoring and DMARC monitoring you would use for your own domains.

Frequently asked questions